Despite these challenges, community health centers continue to be leaders in providing comprehensive, affordable, accessible care while striving for health equity for all. In Iowa, nearly 245,000 Iowans receive care from a community health center.
To support the work of Iowa’s community health centers, the Iowa Primary Care Association (Iowa PCA) set the goal to find solutions to workforce shortages and barriers. The Iowa PCA’s Workforce Impact Team (WIT), which includes cross-functional team members from Iowa’s community health centers, identified the need for an engaging recruitment tool that could be distributed easily statewide.
Working with Luminary, an 18-time regional EMMY award-winning production company, the Iowa PCA completed a video project to highlight the employment opportunities and amazing work being done at Iowa’s community health centers. Each of the six videos will be utilized by Iowa’s community health centers across their platforms and by the Iowa Community Health Recruitment Center.
Check them out!
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