Rachel Ashman

Rachel Ashman
Senior Director of Transformation

Rachel Ashman is a seasoned Healthcare Professional with extensive experience in healthcare transformation, strategic planning, and operations. With a track record of driving innovation through technology, data, and value-based care models, Rachel has proven herself as a leader who cares about the people being served and making connections with staff. Her expertise spans healthcare delivery, risk management, public health, and staff development, making her a key player in improving healthcare outcomes across various organizations.

Rachel currently serves as the Senior Director of Transformation at the Iowa Primary Care Association, where she leads teams to implement regulatory-compliant healthcare transformation initiatives and value-based care models. Her focus is on process improvement, technology integration, and aligning healthcare services with community health goals. Rachel holds a Bachelor of Science in Radiation Sciences.

In addition to her professional achievements, Rachel is a dedicated Army veteran. Her passion for serving others is matched by her enthusiasm for personal health, which includes bodybuilding and boating with her husband and two sons in rural southern Iowa, where she currently resides.

Rachel’s commitment to driving positive change in healthcare, coupled with her ability to inspire and lead, makes her a respected and impactful leader in the field.